Interesting chat on WTF between Marc and Whitney Cummings about this. Marc wonders if he should talk specifically about a topic, or generally.
Marc: "So as soon as you say, "I", it's you and them. And the risk is, how many people are really going to understand this? Is this going to be relatable? Or are they just going to hear me taking a shot at my mother?"
Whitney quotes Louis CK: "The more specific you are, the more general you are."
Whitney: "If you say, 'men do this, women do this' it's just kinda like ugh...but as soon as you say 'I', it makes it more universal."
Marc: "I don't know if I agree with that."
Marc: "But as soon as you say 'I', the audience thinks, 'I'm like that too'."