news story about a bunch of TV shows we like that were coming out on DVD (The Office, Parks & Rec, Demetri Martin). For some reason, the phrase seemed to tickle everybody, and it became a running joke for a while around here.
Also, there was a conversation on here once about "How I Met Your Mother" coming out on DVD, and isoS said "This is the very definition of 'Who is this for'?", or something along those lines. (And he's an admitted fan of the show!) Enough people here seem to like the show that conversations about it have sprung up from time to time, but it doesn't seem like the kind of show hip alternative comedy fans would normally be into. Thus, "non- AST approved".
But whatever, I think one thing I've learned over the past year is that everybody here doesn't march in lockstep in their support of the same type of comedy, and everyone has their own opinion on things.