The AVClub has another article about podcasts. The important part is this:
No new Earwolf Challenge? Boooooo!And it’s the main reason listeners won’t hear another season of Earwolf Challenge, a sort of reality competition in which podcasters competed for a spot on the Earwolf network. The show had anemic growth—starting at 4,000 downloads and ending at 6,000 over the course of two months. That’s too low to attract advertisers, the show didn’t really warrant merchandise, and it required a lot of time to assemble. “Honestly, to me it was shocking with how many big names we had as guests doing master classes on not just podcasts, but how to create anything,” Ullrich says. “There’s an example of something we tried that we thought was really interesting, was really different, and had a clear value proposition for listeners.”


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